YouTube can be used effectively by political parties and politicians. However, there is also the danger of political figures being subjected to ridicule through satire and parody. What are the benefits and risks of utilising YouTube for political gain?
At the end of this clip it says 'On January 14th the Democratic primary will begin, and you will see why 2008 won't be like "1984". This may be relevant to people who were adults in 1984, but the younger generations may be less aware of what the advertisment is talking about. And the whole clip looks as though it is promoting Hilary Clinton.
Social media can be used to promote political parties, but also used as a culture jamming technique to tarnish the oppositions name as shown in the video below which portrays Kevin Rudd as a crazy, unintelligent leader of Australia.
Facebook groups have also priovided a platform for political candidates, however some have proven to be more successful than others. The Barack Obama Facebook group has 8,251,217 members as opposed to teh Kevin Rudd Facebook group which has 33,211 members. I believe the younger generations are more accepting of Barack Obama because he supports people that are important to younger generations, such as Beyonce, who sung at his daughters birthday.
In recent years political parties have been using social media sites such as Facebook and YouTube to promote themselves and their campaign. Their aim is to relate more to the younger generations such as Gen Y, known for using new technologies and social media. Although this method of gaining followers has worked for Barack Obama, it is yet to be as effective for other political parties. Jiohn Edwards announced his candicy on his political website whitch only saw 166,000 views in the 2 years leading up to the election. Current president Barack Obama posted a political video 'Robots Attack' on YouTube and recieved the same number of views in 24 hours.
At the end of this clip it says 'On January 14th the Democratic primary will begin, and you will see why 2008 won't be like "1984". This may be relevant to people who were adults in 1984, but the younger generations may be less aware of what the advertisment is talking about. And the whole clip looks as though it is promoting Hilary Clinton.
Social media can be used to promote political parties, but also used as a culture jamming technique to tarnish the oppositions name as shown in the video below which portrays Kevin Rudd as a crazy, unintelligent leader of Australia.
Facebook groups have also priovided a platform for political candidates, however some have proven to be more successful than others. The Barack Obama Facebook group has 8,251,217 members as opposed to teh Kevin Rudd Facebook group which has 33,211 members. I believe the younger generations are more accepting of Barack Obama because he supports people that are important to younger generations, such as Beyonce, who sung at his daughters birthday.
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